EMCDDA communication strategy

Communication is a core activity of the EMCDDA both in supporting its role as an information agency and helping further its reputation as the ‘reference point on drugs in Europe’. We now face a rapidly-changing communication landscape in which consumers ‘pick and choose’ the type of information they want, how and when they want it, and the quantity they need. These new information-seeking behaviours require the agency to respond with timely content, adapt to emerging needs and deliver its information via an ever-expanding set of communication channels and tools.