EMCDDA communication strategy


Communication is a core activity of the EMCDDA both in supporting its role as an information agency and helping further its reputation as the ‘reference point on drugs in Europe’. We now face a rapidly-changing communication landscape in which consumers ‘pick and choose’ the type of information they want, how and when they want it, and the quantity they need. These new information-seeking behaviours require the agency to respond with timely content, adapt to emerging needs and deliver its information via an ever-expanding set of communication channels and tools.

Download as PDF

Table of contents

  • Introduction
  • EMCDDA mission
  • Communication goals
  • Core communication values
  • Stakeholders and target groups
  • Our approach — integrated communication
  • Developing content
  • Communicating content
  • Engaging better with our audiences