Can mass media campaigns prevent young people from using drugs? (Perspectives on drugs)

Summary

The use of mass media campaigns in drug prevention is both relatively common and not without controversy. Both policymakers and practitioners have hotly debated the effectiveness of such campaigns to reduce young people’s drug use or their intention to use. This analysis aims to contribute to the debate via a review of available evidence on the topic.

Part of the ‘Perspectives on drugs’ (PODs) series, launched alongside the annual European Drug Report, these designed-for-the-web interactive analyses aim to provide deeper insights into a selection of important issues.

Note that the online version contains additional interactive or audiovisual material not available in the PDF version.

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Table of contents

  • Analysis: can mass media campaigns prevent young people from using drugs?
  • Interactive map
  • Facts and figures
  • What theories are behind media campaigns?
Media campaigns POD's cover
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