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EMCDDA communication strategy

EMCDDA, Lisbon, June 2013

Publication type:

Work programmes and strategies

Summary:

Communication is a core activity of the EMCDDA both in supporting its role as an information agency and helping further its reputation as the ‘reference point on drugs in Europe’. We now face a rapidly-changing communication landscape in which consumers ‘pick and choose’ the type of information they want, how and when they want it, and the quantity they need. These new information-seeking behaviours require the agency to respond with timely content, adapt to emerging needs and deliver its information via an ever-expanding set of communication channels and tools.

Download as pdf (1.1Mb):

English (en)

Table of contents

  • Introduction
  • EMCDDA mission
  • Communication goals
  • Core communication values
  • Stakeholders and target groups
  • Our approach — integrated communication
  • Developing content
  • Communicating content
  • Engaging better with our audiences

Pages:

11

Price:

free

ISBN/ISSN:

978-92-9168-655-1

Catalogue number:

TD3113872ENN

About the EMCDDA

The European Monitoring Centre for Drugs and Drug Addiction (EMCDDA) is the reference point on drugs and drug addiction information in Europe. Inaugurated in Lisbon in 1995, it is one of the EU's decentralised agencies. Read more >>

Contact us

EMCDDA
Praça Europa 1, Cais do Sodré
1249-289 Lisbon
Portugal
Tel. (351) 211 21 02 00

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Page last updated: Wednesday, 23 October 2013