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EMCDDA communication strategy

EMCDDA, Lisbon, June 2013

Publication type:

Work programmes and strategies

Summary:

Communication is a core activity of the EMCDDA both in supporting its role as an information agency and helping further its reputation as the ‘reference point on drugs in Europe’. We now face a rapidly-changing communication landscape in which consumers ‘pick and choose’ the type of information they want, how and when they want it, and the quantity they need. These new information-seeking behaviours require the agency to respond with timely content, adapt to emerging needs and deliver its information via an ever-expanding set of communication channels and tools.

Download as pdf (1.1Mb):

English (en)

Table of contents

  • Introduction
  • EMCDDA mission
  • Communication goals
  • Core communication values
  • Stakeholders and target groups
  • Our approach — integrated communication
  • Developing content
  • Communicating content
  • Engaging better with our audiences

Pages:

11

Price:

free

ISBN/ISSN:

978-92-9168-655-1

Catalogue number:

TD3113872ENN

Page last updated: Wednesday, 23 October 2013