- EN
FRANK - Drug Awareness Campaign -www.talktofrank.com
Quality level: 1
Summary
FRANK (http://www.talktofrank.com/) is a national mass media drugs campaign which supports the UK Drug Strategy's objective of preventing young people from becoming problem drug users.
- Type of intervention:
- prevention
- Sub-area:
- universal
- Setting:
- community
- Type of approach:
- mass media campaign
- Target group:
- family/parents, adults, children/young people
- Age group:
- 11-18
- Annual coverage:
- 8000000
- Substances addressed:
- tobacco, cannabis, opiates, alcohol, ecstasy, cocaine and derivatives, amphetamines, methamphetamines, inhalants/solvents
- Evaluation type:
- process evaluation
- Country:
- United Kingdom
- Start date:
- 01/03/2003
- End date:
Overall objective
To support the Drug Strategy and prevent young people from becoming problematic drug users and to enable those who are to access the support required.
Abstract
The national drugs campaign FRANK (http://www.talktofrank.com/) supports the Drug Strategy's objective of preventing young people from becoming problem drug users, by aiming to provide credible and accurate drugs information to young people, parents and carers through a variety of different media (including by phone, online and by paper materials). It also aims to support stakeholders across the country by supporting local activities and providing information. It was launched in May 2003 achieving widespread media coverage. Adverts on the television and radio, posters and other campaign materials were used to raise awareness of the resource and to reach as many people as possible. In its first year, 1.5 million people logged onto FRANK's website, and over 400,000 calls were received to its helpline. Parents and young people are accessing FRANK, and 73% of stakeholders believe that the service does not need improvement.
The PDF contains the full intervention description including additional contact information.
Page last updated: Friday, 20 January 2012